About MPI
Built in Dubai. Built one relationship at a time.
Mindpower International FZE is an electronics trading company based in Jebel Ali Free Zone, Dubai.
We started with Sony in 2013. Then came HP and Dell through our partnership with IT LAND FZCO in 2015. SanDisk followed in 2016.
Today, our portfolio includes Anker, laptops and IT products, SanDisk, Sony and our own BLEST LED TV brand, serving distributors, wholesalers, retailers and resellers across the UAE, GCC and Africa.
Who we are
We're traders. We understand the other side of the transaction.
Our business is built around supplying electronics and IT products to customers who buy to resell. That means we understand the pressure behind a shipment.
- Your customer is waiting.
- Your money is committed.
- Your margin matters.
- And if something goes wrong, you're the one who has to explain it.
We've built MPI with that reality in mind. We don't want to be the supplier you have to double-check every time. We want to be the supplier you can plan around.
Our mission
Help businesses stay ahead with the right technology supply.
MPI's mission is to provide electronics and IT products to regional markets while working closely with international companies, suppliers and technology partners.
We focus on products that meet current market demand and help our customers compete in an increasingly technology-driven market.
Our journey
One relationship, one shipment, one market at a time.
2012
MPI Established
Mindpower International FZE was established in Jebel Ali Free Zone, Dubai. Company License No. 132506 was issued on 27 June 2012.
2013
Sony
Started reselling and distributing Sony products through Sony Middle East & Africa FZE for the UAE market.
2015
HP & Dell
Started a business partnership with IT LAND FZCO, working with HP and Dell products in the UAE market.
2016
SanDisk
Started a business partnership with SanDisk.
Today
A broader portfolio
MPI has grown beyond individual brand relationships into a broader electronics and IT trading business supplying Anker, laptops and IT products, SanDisk, Sony and our own BLEST LED TV brand.
Next
Africa
We are focused on strengthening our business across Africa and building long-term relationships with customers and partners in new markets.
What makes MPI different
We don't try to be everything to everyone.
We're focused on the part of the market we understand.
- Electronics.
- IT products.
- B2B trading.
- Regional distribution.
- Long-term customer relationships.
And we believe a good trading relationship starts with something very basic: tell the customer the truth.
Our values in practice
Five things we hold ourselves to.
Direct
We say the number, date, product and problem plainly.
Accountable
If something goes wrong, we remain available to deal with it.
Grounded
We understand the reality of trading, logistics, stock and customer pressure.
Practical
We focus on what helps your business make the next decision.
Long-Term
We're interested in building markets and relationships, not processing one order and disappearing.
Our location
Jebel Ali Free Zone, Dubai
MPI is established in Jebel Ali Free Zone, one of the region's major business and logistics hubs. Our location supports access to customers and markets across the UAE, GCC and Africa.
- Company license
- 132506
- License date
- 27 June 2012
Looking for a trading partner you can plan around?
Let's talk about what you're buying, where you're selling and what you need next.